Independent consultant

MarTech & Data.
Explained.
Planned.
Working.

RMIT - Marketing Technology Lab

Two years helping RMIT turn an ambitious idea into a physical MarTech lab, with an immersive teaching environment and digital stack built to evolve like a real brand's. Sole consultant across stack design, partner planning and technical delivery.

RMIT University

Think Nimble

Some of the most engaging and challenging work has been alongside Nadine from Think Nimble, supporting Basketball Australia's digital and data modernisation, and website, campaign and MarTech streams at Movember.

MovemberBasketball AustraliaAmplify

TAG

Partnering with TAG to develop new service lines, mentor smart humans and bring additional experience to TAG as they go on their rapid growth journey.

Bed Bath N' TableModibodiKYHA Studios

Previous Experience

carsalesREA GroupMyerCricket AustraliaWesfarmersFrasers Property

Areas of expertise

Connected Data

Unify scattered sources to unlock the benefits of data, from personalisation to AI and security.

  • Data strategies
  • Segmentation strategies
  • Data productisation

Growth Engine

Build the repeatable system that turns activity into compounding growth.

  • Omni-channel comms
  • Personalisation
  • Marketing ops
AB+6.5%

Experimentation

The ultimate customer-led and data-driven decision-making process.

  • Process design & embed
  • Platform setup
  • Experimentation audit
24%

Measure & Learn

Turn raw data into clear signals, insight and action. Mature from reactive to proactive insights.

  • Insights maturity growth
  • Data democratisation
  • Guidance on ML/AI usage
About

Ben Desailly

Independent MarTech & data consultant based in Naarm/Melbourne. I've spent over a decade helping organisations turn ambitious plans into clear MarTech and data strategies that will deliver.

I favour plainly spoken advice, partnering with good people doing good things for society.

Reach out
  • You've got a big technology decision to make and want confidence
    • Do I need a CDP?
    • When is the right time to leverage a data warehouse?
    • What's better out of Braze, Iterable, Klaviyo, SFMC?
  • Your teams are stuck in BAU and can't work out how to break the cycle
  • You want to increase personalisation, but you don't know where to start
  • You've got a large scale digital transformation and need help aligning and de-risking
  • You want to set up an experimentation / personalisation program from scratch

Industry involvement

MarTech World Forum SpeakerMarTech House MemberChange Conference SpeakerRMIT Guest LecturerVendor Conference Speaker

Ways to engage

Audit & Plan

A focused engagement to assess your current stack, surface the gaps, and land a clear, sequenced plan to close them.

Fixed scope · Weeks not months

Embedded Consulting

I sit inside your team for the length of a project, working alongside you to design, build and land the stack itself.

Day rate · Project length

Fractional Lead

Ongoing, part-time leadership of your MarTech & data function: direction, governance and decisions, without a full-time hire.

Retainer · Ongoing

Interested in partnering? Reach out via LinkedIn!

Connect on LinkedIn